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| MATCHING ADS |
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Advertising on matches is a fine, high-technology and indefinitely easy product that emerged on top of the civilization. For two thousand years humankind advanced towards creation of this extremely worthless and absolutely useless item! | Thousands of caring hands work to nurture matching ads: | |||
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hands of advertisers… |
hands of artists… |
hands of designers… | ||
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hands of printers… |
And now it is turn of the ad-matching master. |
He melts the wax, | ||
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and adds the pulped ads into it. |
He pours glue over the resulting mix. |
He sinks a match into the advertising muck. | ||
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He desiccates the nurtured ads carefully. |
And then — the triumphant apogee of the whole advertising process follows: |
the Master starts an advertising fire. |
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«In terms of technology, extraction of birch bark tar was similar to tar distillation.
Wood was cut into small parts, filled a cauldron with it and closed the cauldron tight.
When the cauldron became hot, the pitch would run off through a hole and via a wooden trough into a rub, and coal would remain in the cauldron.
After the fire died out, the coal was removed by lifting the iron grid with the coal, which was then smothered in a pit». |
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Tar extraction in an oven, a piece of the 19 century technology, Kozmodemyansk. | |